If everything goes as planned, Mitsubishi Motors Corporation (MMC) could be manufacturing Mirage and Mirage G4s in the Philippines by 2017. And they fully intend do so through our government’s Comprehensive Automotive Resurgence Strategy (CARS) Program.
This “program” offers vehicle manufacturers fiscal incentives of up to P4.5-billion per year to turn the Philippines into a regional automotive manufacturing hub. The 6-year plan is expected to pool in more than P27-million in investments for new parts manufacturing, produce at least 600,000 vehicles, and generate P300-billion worth of economic activity altogether.
But here’s the catch. CARS only has the capacity to support 3 models – one of which (or two depending on how they consider it) will be the Mirage and its sedan twin, the Mirage G4.
Once their application is given the go ahead, MMC will sink in more than P4.3-billion on a new stamping plant and additional personnel. This should increase production capacity at Mitsubishi Motors Philippines Corporation’s (MMPC) plant in Sta. Rosa, Laguna that will hopefully reach their target of 50,000 units per year.
“The Philippines is one of the most important markets for us. It is indeed a great pleasure for Mitsubishi Motors to be able to contribute to the automotive industry of the Philippines facing a new development phase and also further make contribution to the economic growth of the Philippines even in the slightest terms,” said MMC Chairman and CEO Osamu Masuko.
Mind you, the CARS Program doesn’t bother itself with completely knock down (CKD) units that are locally assembled using imported parts. What it wants are vehicles built from locally manufactured parts such as body panels, plastic assemblies, and head lamps.
This way, it will help develop support manufacturing industries and create about 200,000 direct and indirect jobs in the industry.