In just a span of 365 days, Volkswagen Philippines managed to find new loving homes for 1,060 brand new VWs. This was a huge achievement for the German brand, which equates to a 76% sales increase over 2015. It made them last year’s best-selling European car brand in the country and most important of all, they did it in only 3 years since they got here.
They had some tricks up their sleeves to be able to break the 1,000-unit sales mark. Opening new dealerships was one of them, where they now have 8, bringing the brand closer to their customers.
Surely, a growing vehicle lineup also helped a lot. VW’s portfolio only had the Polo Notch, Jetta, Touran, Tiguan, and Touareg when operations began in 2013. That has now ballooned with the addition of the Polo Hatchback, Beetle, Golf GTI, Passat, CC, and Caddy.
1,060 units ‘only’ accounts for a small fraction of the 417,356 brand new vehicles sold in all of 2016. However, what really matters is that Volkswagen managed to beat the other Europeans. The list of ‘losers’ include the likes of BMW, Mercedes-Benz, Peugeot, Audi, Porsche, MINI, and Volvo.
Of course, they’ll be hungry for more in 2017 so expect something big from ze world-class German brand this year.