Honda works tuning arm MUGEN (legally known as M-TEC Company Ltd.) is turning 50 this year. And to commemorate the special occasion, EDIFICE is releasing a new timepiece as part of its limited ‘Speed and Intelligence’ collection in September 2023.
The new ECB-40MU is the first collaboration between MUGEN, which is celebrating its 50th anniversary, and EDIFICE, a line of Casio timepieces that embodies the motorsports worldview. It features the MUGEN brand’s colors of white, red, gold, and black on the design set against an overall black design. Together with the MUGEN brand logo, the Eye Commander logo symbolizing the spirit of MUGEN is embossed on the band as well.
The design draws a lot inspiration from motorsports, from the suspension used in Formula race cars and the band made of Alcantara used in sports car interiors for its excellent durability and breathability.
The EDIFICE ECB-40MU is also equipped with Mobile Link features that allows it to automatically sync up to world time via Bluetooth®. Other practical features including a Schedule Timer that syncs with a smartphone’s calendar app to display the start and end times of a scheduled activity on the watch LCD. These special details give this timepiece the singular look that only a limited edition model can impart.
“We are excited to share the newest timepiece in collaboration with MUGEN. Just like how MUGEN exhibits speed and intelligence, EDIFICE created a watch that will fit racers not only in style, but also their lifestyle. EDIFICE is committed to continue bringing dynamic watch designs combined with cutting-edge technology to people,” said Tony Yiu, General Manager of CSC Time, Inc.
MUGEN is involved not only in manufacturing and selling parts for Honda automobiles, but also in a variety of motorsports-related activities including taking part in Formula 1, the Isle of Man TT, and other top-tier races in Japan as a professional racing team. Casio has partnered with MUGEN since the motorcycle endurance race in 1985 to support the company’s activities.
EDIFICE will continue to evoke the world of motorsports with exciting products and collaboration timepieces. ECB-40MU will be available in authorized CASIO stores nationwide this September and will be priced at P24,950 SRP.
