MINI’s showroom on the corner of 5th Ave and 26th St has been a landmark in Bonifacio Global City (BGC) since it opened in 2011. Although it never really aged a bit, the company thought that it would be a bright idea to give the brand’s flagship dealership a makeover.
Why? Because they wanted to give customers in the Philippines the same experience if they were to shop for a MINI for anywhere in the world.
“It takes courage to be different from our competitors,” said MINI Philippines head Willy Q. Tee Ten. “This sets the MINI brand apart.”
The refurbished 410 sq. meter showroom now complies with MINI’s new global identity while still focusing on the FUN factor. It can accommodate up to 6 MINIs on display, plus a full-sized one hammered on the inside wall and a matching unit outdoors. Customers can also rest their bottoms on the new pieces of furniture – all ordered from MINI UK.
View a quick tour of MINI Philippines’ newly renovated BGC showroom in the gallery below.
